YOU'RE ON THIS LIST FOR A REASON

WHAT IS UNFRIENDLY NYC

HOW BAGGY IS TOO BAGGY

WE DO HOLIDAYS. DIFFERENT.

NOBODY LANDS ON THIS LIST BY ACCIDENT.

YOU OPTED IN. YOU SAW SOMETHING AND DECIDED YOU WANTED IN BEFORE EVERYONE ELSE. THAT'S THE FILTER. MOST PEOPLE NEVER MAKE IT THROUGH IT — AND THAT'S NOT A FLAW. THAT'S THE DESIGN.

THE LIST ISN'T A NEWSLETTER.

IT'S THE DIFFERENCE BETWEEN GETTING IT AND HEARING ABOUT IT. EARLY ACCESS. FIRST PICK. GONE BEFORE THE BLOCK EVEN KNOWS.

WHILE THE FEED IS STILL FIGURING OUT WHAT DROPPED, THE LIST ALREADY HAS IT IN A BOX ON THE WAY. THAT'S NOT LUCK. THAT'S A 24-HOUR HEAD START THAT NOBODY ELSE GETS.

MOST PEOPLE FIND OUT WHEN IT'S ALREADY OVER.

THEY SEE THE SOLD-OUT POST. THEY ASK IF IT'S RESTOCKING. IT'S NOT. THEY WAIT FOR THE NEXT ONE AND MISS THAT TOO — BECAUSE THEY'RE STILL WATCHING FROM OUTSIDE THE FILTER.

YOU'RE NOT MOST PEOPLE. YOU'RE ALREADY IN.

WORD.

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